Virat to Brahm!

Lifestyle unloading

The famed Bhavook Tripathi who made a fortune with his Rsytems Investment has a grand dream of creating a global Lifestyle brand. He acquired a listed socks company Virat Industries with a 100cr infusion and now owns ~75% of Virat. Finally the big picture is ahead with the recent change in name announcement to - Brahm Well-Being & Lifestyle Corporation Ltd.

Interestingly he already has a overseas entity with the same name as well. What caught my attention was the Brahm website shows a much bigger ambition to have unique lifestyle boutique villas, spa centres, organic food and lifestyle & yoga products.

Some images of properties on the website are right from.a fairy tale-

Karan Mundhra is the COO and Bhavook would be the MD.

This would be a unique business to be listed in India but definitely a tough one to scale. But given Bhavook Tripathis Midas touch with his investments in India and abroad. This one is definitely worth tracking. Current Mcap with 1.45 cr shares is at a decent scale. But has a small socks business and fresh infusion of 100cr in the company.